Our Level 2 Award in Creating an Online Presence for Your Business will provide you with the knowledge and practical skills needed to establish and grow a professional digital identity. You will learn how to promote a business effectively through websites, social media and digital content.
You will be introduced to the key principles of online branding, digital communication and audience engagement, gaining an understanding of how businesses use online platforms to build visibility and connect with customers.
From creating a website to developing a social media strategy, the course combines practical digital skills with an understanding of marketing and branding, enabling you to build a cohesive and effective online presence.
You will take part in a practical programme of study, culminating in a fully developed online presence project tailored to a business idea or real world scenario.
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Course Details
This course is intended for students who want to progress into further study or a career in business, entrepreneurship, digital marketing or freelance creative work. You will cover the following:
Foundations of Online Presence- Understanding what an online presence is and why it is important
- Identifying target audiences and customer needs
- Exploring different digital platforms and their purposes
Brand Identity and Strategy
- Developing a brand identity (logo, colour, tone)
- Creating consistent visual and written communication
- Understanding how branding builds trust and recognition
Website Creation
- Planning and designing a simple business website
- Structuring content for clarity and usability
- Understanding user experience (UX) and accessibility
Social Media Marketing
- Creating and managing social media profiles
- Producing engaging posts and content
- Understanding how to grow and interact with an audience
Digital Content Creation
- Producing visuals, text and video for online use
- Adapting content for different platforms
- Maintaining consistency in style and message
Search and Online Visibility
- Introduction to search engines and discoverability
- Understanding basic SEO principles
- Using keywords and content effectively
Communication and Customer Engagement
- Responding to customers professionally online
- Building relationships through digital interaction
- Managing reputation and feedback
Materials and Tools
- Using website builders and social media platforms
- Introduction to digital design and content tools
- Understanding safe and responsible online practices
Conceptual Development
- Developing a digital strategy for a business idea
- Aligning online content with business goals
- Planning a cohesive online presence
Creative and Professional Exploration
- Experimenting with different content styles and formats
- Developing a consistent brand voice
- Applying digital skills to real world scenarios
Legal, Ethical and Professional Practice
- Understanding online safety and data protection
- Awareness of copyright and intellectual property
- Promoting inclusivity and responsible digital behaviour
Critical Analysis and Evaluation
- Reviewing the effectiveness of your online presence
- Analysing successful business examples
- Identifying improvements and future development
Portfolio Development
- Creating a professional online presence project
- Documenting planning, design and development
- Presenting your work for progression or employment
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Entry Guidelines
You must be 19 or over to study on this course.
You do not need formal qualifications for this course.You must be able to follow instructions, be willing to work independently, produce answers in a clear and understandable form and organise information clearly.
It is open to individuals of all levels, from beginners with a keen interest in the subject, to those looking to refine their skills.
If English is not your first language, you may need an assessment before enrolling on this course. To discuss further, please contact the ESOL department on 0151 551 7144.
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Where can I progress to?
Upon successful completion of the Level 2 Award, students may choose to progress to higher-level specialist courses or pursue specialised areas of interest within the field.
This qualification also serves as a solid foundation for those considering a career in related creative industries.
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Timetable
The sessions take place on Wednesday evenings 6-9pm.
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Equipment Required
Most materials will be provided during your session, but you may wish to keep any digital work you produce on a USB drive.
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Assessment Methods
Assessment for this course is primarily through coursework, practical assignments, and portfolio development.
Students will have the opportunity to showcase their understanding of specialist subject concepts through hands-on projects and digital portfolio submissions.
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Can I study for free?
Can I study for free?
You may be able to study for free if this course will help improve your employment prospects. You could be eligible if you are:
- Employed and earning below:
- £35,864.40 (if you live in the Liverpool City Region; Wirral, Liverpool, Sefton, Knowsley, St Helens or Halton)
- £25,750 (if you live outside the Liverpool City Region)
- Employed and receiving certain state benefits
- Unemployed (with or without benefits)
- Asylum seekers can access free courses up to Level 2 if the course supports long-term employment.
Terms and Conditions apply.
