Public relations and communications directors

Description

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

Tasks

• Develops and reviews the public relations policy and direction of an organisation
• Directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm
• Liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media
• Reviews and revises campaign strategy and takes appropriate corrective measures if necessary
• Stays abreast of changes in media, readership or viewing figures
• Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation

Educational Requirements

Entry is generally via career progression from related occupations (e.g. Communications officer, Public relations officer) and although there are no pre-set entry standards, in practice most communications and public relations directors hold a degree. Off and on-the-job training is provided.