A group of Wirral Met students recently took part in an exciting work experience project at one of the North West’s biggest radio stations, Radio City.

Seventeen students took part in ‘The Stand-Out Project’ at the famous Radio City Tower, which included five unique workshops focussed on marketing and how students can brand themselves for future employment opportunities.

Students began the project by working on a marketing brief for the College, which included creating radio content to advertise apprenticeships, higher education and upcoming open evenings. After recording in the studio, the first set of adverts premiered during National Apprenticeship Week, with more to follow in the coming weeks.

In later workshops, students started work on audio/video personal statements, to use as part of job and course applications. In the 60 second podcasts, students talked about their interests and expressed their personalities on-screen. Students even got to try their hand at radio broadcasting, writing 15 minute scripts covering local news, weather and traffic!

Hilary Pickering, one of the Radio City tutors delivering the project said: “The Stand Out Project has been an innovative programme that has been a great success, which has been mainly down to the energy, enthusiasm and participation of the students. Industry experts have worked with the students to create a range of content including a Marketing Campaign for the college, an audio/video personal statement for them to use as part of job and education applications and culminated in them creating an hour of Radio.

“Whether in front of the mic/camera or behind the scenes, the students have stepped out of their comfort zone and created a range of high quality content. We hope they now use their experiences to help them in their future in education, employment and life.”

At the end of the five-week project, students received a certificate of achievement and a USB stick containing their personal statements and radio adverts. Well done to all our students for their hard work, creativity and professionalism!

Student feedback

Niamh Maguire said: “I found the Radio City work experience very interesting and exciting. I really enjoyed seeing how the studios were put together as the setup was completely different to how I imagined it. I furthered my teamwork skills and got better at talking to people I don’t know.”

Ray Dutton said: “I felt that this programme helped me massively with confidence and I thoroughly enjoyed it!”

Jack Cheseldine said: “I thought it was great and interesting to see how a radio station works daily. I enjoyed the brand me campaign and taking part in live radio was really cool.”


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