Description

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Tasks

• Approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.
• Records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer
• Collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews
• Collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.

Entry Requirements

There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.