What is Wirral and Liverpool Skills Hub?


Wirral Met College provides specialist support to employers across Merseyside, Wirral and the Liverpool City Region. We work in partnership with employers to develop and grow their businesses. From small business support, training needs assessment with relevant packages of industry specific training, to help with recruitment, we offer a wide range of services dedicated to the hospitality, tourism, leisure, travel, passenger transport and retail industries.

We work with People 1stand the National Skills Academy for Retail and provide access to high quality training for retail business owners, employees and the future workforce.

Wirral Met College runs the Retail Skills Shops for Wirral and the Liverpool City Region, as part of the National Skills Academy for Retail which is the UK’s largest ever network of retail skills shops. We offer a wealth of services and support to both employers, to build the skills of your team, develop your employees’ potential and improve levels of customer service, whilst increasing sales.

What training is available?

Training and courses available include:


Apprenticeships (intermediate, advanced and higher):

  • Retail
  • Optical
  • Funeral care
  • Warehousing and Storage

WorldHost customer service training:

  • World Host Principles of Customer Service
  • World Host Sales Powered by Service
  • World Host Frontline Management Solutions
  • World Host Customers with Disabilities
  • World Host Service across Cultures
  • World Host Ambassador Workshop
  • World Host Principles of Supervising Customer Service Solutions

Take a look at the following video to see how other employers have benefited from WorldHost training: http://youtu.be/EDbV6uJHzFA


The best customer service training programme I have attended. Every single member of the team has increased their understanding, knowledge and overall skills.”

Robert Nobbs, Best Western Heath Court Hotel

I knew straight away that this could help us become the gold standard….I wouldn’t hesitate to recommend WorldHost for an instant.”

Paul Richens, Dorothy Perkins

Becoming an official WorldHost destination is the perfect opportunity to increase the skills of our own people and of those who are working in the visitor economy.”

Joe Anderson, Mayor of Liverpool

Whether you’re a seasoned customer service professional or new to it, you can learn something from WorldHost.”

Heather Kalyan, Aspen Healthcare

Overall sales went up by 10% after our WorldHost training, which shows the effect that the right customer service programme can have on the bottom line.”

Joy Reed, McArthurGlen Cheshire Oaks

WorldHost not only helps us deliver superior levels of customer service externally, its broken down barriers and improved our internal communication too.”

Dean Giles, Monarch Group

At Titanic Belfast we recognise that our staff are the key to creating memorable experiences for all of our guests, which is why we use WorldHost – it really helps set us apart.”

Judith Owens, Titanic Belfast

Digital High Street Skills

  • Understand your customer and digital marketing
  • Develop your business online
  • Grow your business through social media
  • First Aid
  • Food Safety
  • IOSH
  • Manual Handling

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What funding is available?

There are various sources of funding which your organisation may be eligible to access to support investment in training and developing your workfoce. Please contact us for details.

To enquire about funding, please use the contact form.

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Employers we work with

We work with many employers across diverse sectors, including:

Tranmere Rovers 

Having an apprentice has given us the chance to work with the college on getting the right person the right training that we would not have had the opportunity to use before. We now have a great new member of staff with whom we see a bright future. Having an apprentice has enabled us to grow areas of our company that we have not have been able to and having the support of the college in additional training and developing skills has been priceless.”

Christine Roberts

Seabank Road Town Team

After Mary Portas was sent out to investigate the decline in the high street, the Portas Pilot was developed and Town teams were invited to bid for £100,000 to improve their high streets. Seabank Road received £10,000 to use for the benefit of local retailers and residents. Wirral Met’s Wirral Retail Skills Shop Hub was contacted by the local council to see how it could support the team’s retail offer. As a result, Wirral Met is has delivered WorldHost customer service training to all of the Seabank Road businesses and their hope is that they will gain recognised WorldHost destination status. The Seabank Road team also became involved in Independence Day on the 4thJuly, which is a day when all independent retailers promote their businesses. The retailers stayed open late that evening and the majority saw huge increases in sales. This support will continue and hopefully a similar model will be rolled out across other town teams in the very near future.


In 2011, Aldi approached the National Skills Academy for Retail when they decided to trial apprenticeships. After a very successful trial, it was decided to roll out the initiative across the company and in 2012 Wirral Met’s Wirral Retail Skills Hub was given three stores to support Aldi with for their recruitment. After a very successful advertising campaign, there were 500 applicants. Wirral Met hosted a number of information evenings and one to one sessions before the final cohort of 18 were shortlisted to go forward to the week long pre-apprenticeship programme. There were many stages still to encounter before the apprentices were appointed. Such was the quality of applicants via Wirral Met College, Aldi decided to take on four apprentices instead of the three they initially planned to recruit. These apprentices are now in their final year of their programme and will soon become managers within the Aldi organisation. During the past two years, Wirral Met has recruited 29 apprentices onto this very successful programme.

Williamson Art Gallery

When Williamson Art Gallery decided to put two of their employees through the apprenticeship programme, their retail offer was quite small. One apprentice embarked on a level 3 Advanced Retail Management Apprenticeship and another on a level 2 Intermediate Retail Apprenticeship. In addition to their training, they received excellent mentoring from the Wirral Met trainer, who has a wealth of retail experience. When the art gallery underwent major refurbishment, it emerged with a retail shop and both apprentices were able to put all of their training into practice. Both have now completed their qualifications and the shop is going from strength to strength.

Age UK

Wirral Met has been working with Age UK for a number of years with their retail apprentices but one apprentice in particular stands out. Jennifer Smythe came to the UK from Nigeria five years ago and until she started her apprenticeship she had never worked and was a stay-at-home mum. When she applied for the position, she did not believe she would get it as her retail experience was very limited. Clearly the interviewer saw a promising talent, as her journey has been inspirational. After a short period with Age UK, Jennifer was running a store alongside volunteers and she managed to put her unique style to it. It was apparent that, even without training, she had an eye for detail. When a manager’s job became available, she and many others applied for it. Jennifer got the job and was delighted. She completed her level 2 intermediate apprenticeship and has now embarked on her level 3 management apprenticeship.

Frederick Howard Opticians

Optical apprenticeships are in demand and its all thanks to Frederick Howard and his three apprentices. In 2011, Frederick Howard approached Wirral Met College for an apprentice in business administration to support his very busy practices. At this time, a new framework had emerged in Optical Retail and Frederick Howard decided to trial this new qualification in partnership with Wirral Met. There was a huge response to the advert for the apprenticeship, and Frederick Howard ending up taking not one but three apprentices. Following the success of the original apprenticeship programme, Wirral Met now delivers to 10 opticians across 18 practices. Wirral Met now has two experienced Dispensing Opticians who deliver training and assessment to our Optical apprentices ensuring that occupational competence is at the forefront of everything the college does. Frederick Howard has recruited four apprentices during the three year period, who are progressing well through their apprenticeship programmes.

Working with Wirral Met College has been a very rewarding experience. You have taken away all the hassle of looking for a candidate for a role and then taken a real interest in their training and the needs of the business.”

Once again, thank you for all you have done for my business.”

Karl Spinks

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Contact Us

Tel: 0151 551 7610

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Enquiry form:


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